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1. 01 / 0792%Building trust92% of overseas shoppers trust real-use reviews over ads

   Overseas shoppers believe real users more than ads.

   Earning trust for a new brand is far harder overseas than at home. A review from a local user is much more persuasive than anything the brand says itself.

   92% of consumers trust peer recommendations over brand messages, and 84% say they trust a brand more after seeing a marketing campaign that includes UGC.

   In Europe, 74% of consumers say they trust UGC more than brand-made content. UGC is rated 50% more trusted and 20% more influential than other media types.

   UGC is the fastest way to build brand trust in a new overseas market.

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2. 02 / 0776%Beyond language and culture76% prefer UGC in their own language

   Video crosses language and cultural barriers.

   Text ads rise and fall with translation quality. A video review gets through with expressions, gestures, and real use alone.

   76% of consumers are more likely to buy when product information is in their native language, and localizing UGC to local language and culture raises trust and loyalty together.

   UGC campaigns with local creators cut costs sharply compared with English-only content, and because TikTok, Instagram, and YouTube surface local-language content first, reach expands significantly.

   UGC from local creators creates natural cultural resonance without translation or localization costs.

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3. 03 / 0750%Cost and efficiency50% lower CPC than regular ads

   It costs far less than advertising overseas.

   Large ad budgets are hard to commit early in an overseas launch. UGC is the most cost-efficient overseas marketing tool.

   UGC-based ads get 4x the click-through rate of regular ads at 50% lower cost per click.

   75% of marketers rate UGC as more cost-efficient than influencer or professionally produced content, with an average cost of $150 to $500 per video.

   Localizing one proven UGC video into five languages costs about $200, dramatically less than the $5,000 it takes to recruit new creators in each market.

   The same budget lets you test many more overseas markets, faster.

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4. 04 / 07161%ConversionUp to 161% higher product page conversion

   It directly affects conversion and revenue.

   Adding UGC to an e-commerce product page lifts conversion by up to 161%. Shoppers strongly prefer to buy from brands where other real users share genuine experiences.

   Pages with UGC convert 74% better than pages without, and revenue per visitor rises 154%.

   77% of consumers are more likely to buy a product they discovered through UGC, and 40% say they won't buy if a product page has no UGC.

   Using UGC videos on product detail pages raises shopper trust and purchase conversion.

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5. 05 / 0778%Gen Z and MillennialsInfluences purchases for 70% of Gen Z and 78% of Millennials

   It speaks precisely to Gen Z and Millennials, the core overseas shoppers.

   70% of Gen Z and 78% of Millennials say UGC plays an important role in purchase decisions, and 84% of Gen Z trust a brand more when its ads feature real customers.

   As of 2025, Gen Z internet users spend 50 more minutes a day watching UGC than the average consumer, and short-form UGC earns 38% higher engagement.

   It is the most effective way to reach the MZ generation, the core buyers in major consumer markets (US, Europe, Southeast Asia).

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6. 06 / 076.9×Engagement6.9x the engagement of brand content

   It earns far more engagement than brand-made content.

   UGC records 6.9x higher engagement than brand-made content, and 28% higher engagement overall.

   On Instagram, UGC posts draw 70% more engagement than regular brand ads, and UGC on TikTok is 22% more effective than brand content.

   UGC videos are watched 10x longer on average than brand-made videos.

   UGC posts raise consumer engagement more efficiently than regular brand ads, and the longer watch time helps build brand awareness.

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7. 07 / 0716%First-mover advantageOnly 16% of brands have a dedicated UGC strategy

   The UGC market is growing explosively, and early movers win.

   The global UGC platform market is projected to grow from $7.1 billion in 2025 to $64.3 billion in 2034, 28.8% a year. Brands that use UGC first overseas take the first-mover advantage.

   Only 16% of brands have a dedicated UGC strategy today. The window to build UGC-based trust overseas before competitors arrive is open.

   Brands that use UGC well can take the lead in global markets, and Korean companies are already producing strong overseas sales this way.

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Figures are taken from greyd's service introduction material and may vary by survey.