ARBAIM INC. / OUR STORY
Connecting experiencewith the world.
Arbaim is the company behind greyd, the video review app. We are building the next stage of social media and e-commerce, where people share unique and honest experiences with the world's products.
01GREYD AND ITS BEHIND STORY
Arbaim · Strong Code 705
The number of preparationand perfection, 40.
Arbaim (Strong Code 705) means 40 in Hebrew. The number 40 represents preparation and perfection, along with the vision and will of our company to create a platform that benefits the whole world. With the vision of sharing the unique and honest experiences of everyday people with the world's endless products, Arbaim Inc. launched the innovative platform service greyd, the next stage of social media and e-commerce.
The rapid rise in online use during COVID-19 amplified the roles of social media and e-commerce and blurred the boundary between the two. As a result, advertising and marketing aimed at consumers became too commercial and left many people worn out and disillusioned.
Arbaim Inc. concluded that these consumers need a next-generation platform they can trust. We introduced the concept of the SOCIAL REVIEW SERVICE and officially launched greyd, a review app built on short-form video. We have been operating it since September 2021 along with our official website, Instagram, and Naver blog.
02HOW WE STARTED
As technology evolves,we believe in people.
Founded by global business planner Seol Hyun-kyu and blockchain full-stack developer Jung Chang-hee, Arbaim Inc. is a platform development company with patented technologies that can expand into many businesses. Starting with the launch of the video review app greyd, we are a team of young startup entrepreneurs who have continued to attract investment and expand our market since becoming a corporation in 2020.
As technology continues to evolve, we believe in the power of real communication and relationships between people. Arbaim's philosophy of creating good profit and spreading good influence on society meets technology to deliver a better service, and drives us forward.
03BRAND STORY
eCommerce+SNS=greyd
greyd is a hybrid platform that ideally combines two different fields, e-commerce and social platforms, so it is expressed in gray, a mix of black and white.
Gray represents neutrality, which makes it the ideal color for a platform that must always stay fair. But gray can feel dull and is not always a popular color, so we added the letter 'd' to stand for our effort to build the best platform. That is how greyd was born.
Black and white,mixed into gray.
eCommerce
Social media
From white to black, with greyd in the middlegrey+d
LOGO AND ITS PHILOSOPHY
A check markinside a hexagon.
Each side of the hexagon stands for one of six things: the company's five values (five elements) and the platform, greyd. The hexagon is the most stable shape and represents the 6 Tiers and G6 at the core of greyd's structure of trust.
As the saying goes, 'The truth will set you free.' We believe every good thing begins with truth and sincerity. With that one truth, we want to offer a new platform and service where people everywhere can watch and enjoy content they can trust, anytime and anywhere.
Hexagon
The most stable shape. It looks like a badge, a symbol of trust and honor.
Cube
The three-dimensional model inside the hexagon. It stands for video.
Check mark
A symbol used around the world for 'scored, checked, yes, valid, correct answer'.
05FIVE KEY ELEMENTS
It begins withfive things.
greyd's corporate ideology, brand philosophy, vision, and goals begin with five key elements.
- 01
Truth
The beginning of everything good starts with your own truth.
- 02
Trust
A true and sincere person builds trustworthy relationships.
- 03
Creative
When trustworthy people work together, good things happen that benefit the world.
- 04
Challenge
We take what we have made to the world and take on the challenge.
- 05
Innovate
Constantly innovate and aim for the top.
06SERVICE
How users and sellersgrow together.
User/Content Customization Strategy
SERVICE 1/2
01Lowest Price Promotion
- Simultaneous promotion on social media applications
- Securing content through events
02Maximize Rewards for Reviewers
- Recruit and manage greyders: sponsorship and consulting / driving reviewer growth
- Recruit and operate the Expats greyder group: product sponsorship and guides / a wide range of content
03Social Media Marketing
- Influencer (partnership) management
- Viral community (professional staff of bloggers)
- Expose review content using products reviewed on social media
- Increase exposure through IG, FB, NB, and TW
Seller Business Strategy
SERVICE 2/2 · Product group
Products from SMEs with strong quality but limited budgets for marketing and promotion
Products aiming to enter the global market
Products that depend on reviews (infants, dogs, medical supplies)
Products promoted on social media through review keywords (beauty, health)
Lifestyle products with active communities (surfing, camping, and more)
07BRANDS
Brands we've worked with.
Collaborated with
08IN THE PRESS
greydin the news.
When reviews are the sales channel: Arbaim CEO Seol Hyun-kyu's commerce innovation
Venture SquareGoogle Play, the Ministry of SMEs and Startups, and KISED select 100 companies for the 7th ChangGoo Program
AI Times KoreaGreyd's video platform helps Korean sellers go global
The Korea HeraldAn MOU with Hitrons Solutions to help Korean products enter the US
The Asia Business Daily
09COMPANY
Company information.
- Company
- Arbaim Inc.
- CEO
- Seol Ryan Hyungeu
- Main business
- IT, platform development
- Address
- 319, Bldg. 3, Pangyo Startup Campus, 20 Pangyo-ro 289beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea304, 333 Gwonsamdeuk-ro, Deokjin-gu, Jeonju-si, Jeonbuk State, Korea
- Business registration no.
- 204-87-01621
- E-commerce registration
- 2023-서울강남-02112
- info@arbaim.com